Project Overview
Community Hospice & Palliative Care
Award-winning advertising campaigns and extensive rebranding efforts help an innovative national leader in hospice and palliative care differentiate itself from market competitors.
Challenge
Although the largest and most highly regarded hospice provider locally, Community Hospice of Northeast Florida was losing market share due to weak branding and a seismic shift in the provider market.
Services Provided
- Brand & Campaign Strategy
- Acquisition & Content Strategy
- Media Planning
- Full-Funnel Landing Page
- Traditional, Digital & Social Campaigns
Solution
Concept and launch an integrated marketing campaign across five counties to differentiate Community Hospice from its competitors. Through the campaign tactics, we sought to build awareness around the benefits of hospice and palliative care, while also dispelling the myths. With a goal of driving self-referrals to grow market share, the campaign offered education to families for how and when to make the best choice for advanced care. The campaign included an email acquisition strategy where consumers exchanged their contact information for an informative handbook on hospice and palliative care, building the client’s database and sales funnel.
Our Results
Within 90 days, overall referrals were up 5% from the previous year, with consumer self-referrals up 10%.
What Clients Are Saying
“ruckus approached their work with us thoughtfully. They synthesized the vision for our new brand and created compelling communications to achieve our goals.”
John Erstling
Former Senior Vice President, Community Hospice & Palliative Care
Awards
- Gold Aster: Honoring Excellence in Health Care Advertising Asters
- Silver Aster: Honoring Excellence in Health Care Advertising Asters
- 2 Bronze Tellys: The Telly Awards
- 2 Gold AD Awards: Health Care Advertising Awards
- Silver AD Award: Health Care Advertising Awards
- 2 Merit AD Awards: Health Care Advertising Awards