Project Overview
Florida Theatre
Engaging fundraising and marketing efforts help celebrate an historic theatre and ensure it continues to thrive.
2 Judges’ Awards and 2 Gold Awards from the American Advertising Federation
Challenge
Raise $5 million in a multi-year capital campaign during a recession for an arts organization that had not undertaken a major fundraising initiative or capital campaign in 25 years.
Services Provided
- Campaign Strategy
- Media Planning & Relations
- Print Collateral
- Retail
Solution
Plan and implement an integrated marketing strategy to include PR and fundraising tools and tactics to raise awareness and monies to enhance the next 80 years of The Florida Theatre. The plan included merchandising efforts to support the 80th anniversary and increase awareness of the historic theatre during the silent phase of the capital campaign. Throughout the engagement, our goals included celebrating the history and mystery of the theatre that patrons don’t often experience in the dark of a performance. Reminding all audiences of the jewel that The Florida Theatre is in our community to help bolster support for the next 80 years and beyond.
Our Results
Raised $5 million for capital investments including facility and technology improvements, as well as an endowment to support its architectural integrity.
What Clients Are Saying
“ruckus brings open communication and expertise in creative branding, marketing, and the preparation of materials that produce successful fundraising campaigns that exceed all expectations.”
Mervin Denny, Sr.
Fundraising Professional, Northeast Florida
(Development Director, The Florida Theatre and Guardian Catholic School)
