Project Overview

Leadership Surge

Dynamic entrepreneur seeks to transform the cultures of construction companies by eliminating bias and hate and empowering people to bring their full, authentic selves to work every day.

Leadership Surge
Leadership Surge


The construction industry is facing a crisis with epidemics of racism, bigotry and discrimination. Alex Willis, founder of Leadership Surge, is working to shift the mindset of leaders and frontline managers to recruit, welcome and retain a skilled workforce while embracing the many differences that make individuals unique. This tall order requires comprehensive change management, marketing and communication strategies.

Services Provided

  • Brand & Campaign Strategy
  • Change Management Strategy
  • Communication Planning
  • Digital Content Strategy
  • Website
  • Print Collateral
  • Sales Presentations


Leadership Surge engaged ruckus to help expand its reach and impact by branding and organizing its training programs and services, and designing comprehensive marketing and communications strategies focused on promoting thought leadership in change management, leadership development, and diversity and inclusion.

Our Results

In less than one year, our work to elevate Leadership Surge’s sales processes, proposals, and marketing and training materials has contributed to its acquisition of new multi-year contracts with international clients.

Leadership Surge

What Clients Are Saying

“ruckus took the time to understand our DNA and our clients. This has brought clarity to our communications, more appeal to our program and services, and made ruckus an integral part of our team.”

Alex Willis
Founder & CEO

Leadership Surge
Leadership Surge
Leadership Surge