Project Overview

Nemours Children’s Health BrightStart!

Supporting a national effort to get the Nemours BrightStart! one-of-a-kind early literacy program into the hands of parents and educators across the U.S.

Nemours Children’s Health BrightStart!

4 Gold Addys from the American Advertising Federation

Nemours Children’s Health BrightStart!


Nemours BrightStart! began as a dyslexia initiative in 2005. Results revealed that children at-risk for dyslexia gained an average of 128 percent on their reading readiness scores after completing the 18-week BrightStart! Nemours Children’s Health determined that more children should benefit and sought out a distribution partner to help them get curriculum into the hands of pre-school teachers across the country.

Services Provided

  • Brand Strategy
  • Thought Leadership Strategy
  • Fundraising Development
  • Internal Communications
  • Print Collateral


Nemours BrightStart! approached ruckus, whose team members had helped to name and launch the program in 2005, to take their piloted materials and develop a professional, packaged curriculum to present to KAPLAN Early Learning, a potential distribution partner. ruckus received the box of laminated materials, word documents containing the lesson plans, and sensory items such as pipe cleaners and popsicle sticks from Nemours BrightStart! along with a request to have a completed curriculum toolkit developed for a presentation three months later.

Our Results

Using learning experience design and original illustrations, ruckus delivered an engaging curriculum package that has helped early childcare educators close the literacy gap across the U.S.

Nemours Children’s Health BrightStart!

What Clients Are Saying

“We wouldn’t be where we are today without ruckus. They’ve taken the time to understand our work and incorporate the hope we have for the children and families we serve.”

Kathy Ingram, MSW, CFRE
Director of Community Initiatives

Nemours Children’s Health BrightStart!
Nemours Children’s Health BrightStart!
Nemours Children’s Health BrightStart!