Project Overview
San Marco East Business Association
Helping a local coalition create an identity and re-energize an overlooked commercial district
Challenge
Build a brand to ignite energy around a business district facing shifting demographics, dwindling traffic, and a lack of identity — while promoting current and future business, residential and infrastructure improvements.
Services Provided
- Brand & Content Strategy
- Capital Campaign Strategy
- Media & Event Planning
- Media Relations
- Traditional, Digital & Social Campaigns
- Donor Communications
Solution
The San Marco East Business Association asked ruckus to develop a brand identity, messaging and a website to engage local businesses, residents and civic leaders. Initial marketing materials were designed to position the Association as an attractive enterprise destination among the region’s business community with the theme “Building Something New Together.”
Our Results
Achieved quick buy-in among the district’s business community, generating many new memberships in the Association while attracting renewed attention from civic and governmental leadership.
What Clients Are Saying
“ruckus has displayed a depth of knowledge on everything from branding and logo design through our website launch. I’m super proud of what we’ve worked on together to be a positive force in our neighborhood.”
Bryan Croft
CEO, HC Brands
