Project Overview
TrailMark Community
Creating a vision for a new residential community with a unique sense of place.
16 Laurel Awards: The Northeast FL Builders Association
1 Excel Award: The FL Homebuilders Association
Challenge
They were in need of a full-funnel marketing strategy, media plan, campaign and environmental graphics that would distinguish TrailMark from nearby neighborhoods with sustainable messaging.
Services Provided
- Brand & Campaign Strategy
- Acquisition & Content Strategy
- Media Planning
- Traditional, Digital & Social Campaigns
- Website
- Event Marketing
Solution
Based on GreenPointe’s strong vision and insight about the exceptional nature of this recreation-focused community, ruckus developed promotional efforts based on connectivity; juxtaposing the idea of a digital connection with the unplugged environment provided by TrailMark. Our team developed a strategic media plan to announce the community and build awareness in a quickly-growing region. Focused on the realtor community as well as home buyers, we encouraged site visits and tours to enable prospects to sample the lifestyle, and set up social channels to encourage conversation and social influence.
Our Results
Sold all inventory for initial builders and established 2nd-most recognized name in the region by search volume after Zillow.
What Clients Are Saying
“When it comes to true 360-degree partnership, ruckus sets the standard.”
Gaynelle James
GreenPointe Marketing Director
