The awareness campaign aligned JU’s latest capital campaign and launched shortly after the public phase of the capital campaign was announced to complement advancement efforts. Goals of the campaign included raising JU’s community profile, instilling pride among alumni and donors, and inspiring new partnerships and support

Between Feb.-May 2024, the campaign achieved 24.7 million impressions and 65.2 hours of watch time for its video stories. We were successful in efforts to have the Mayor of Jacksonville generate a Proclamation and read it at the Charter Day event honoring the University’s past contributions and visionary plans in the future of our community’s growth and improvement.