In a locale where community development has met occasional resistance, the agency was asked to create a name, brand identity and message strategy that accurately conveyed a commitment to land preservation, recreation access, and thoughtful property development.

With a brand name and mark that emphasizes the heritage of the land and adjacency to one of the region’s most well-preserved and maintained greenways, the community was successfully launched and will begin marketing efforts in 2025. Community conversations have been conducted to ensure community engagement and transparency.