Brief

Rooted in Jewish values River Garden Senior Services provides a continuum of services and resources to meet the needs of seniors and older adults living in Northeast Florida. Ruckus has developed and produced the River Garden annual report for seven years, helping to evolve its message and continuing to define its brand among donors, supporters, and the community at large.

Solution

After several years of COVID/pandemic challenges, 2022 was a year of rebuilding for River Garden. The Report’s launch date (Anniversary Day, March 2023), would be a time to celebrate those new beginnings including the first full year at the helm for its newest President & CEO. Our goals, through the Report’s theme, copy, photography, and complementary video, were to express the high levels of trust, confidence and optimism all audiences should have in the direction and leadership of the organization and its bright future. It was also important to highlight the amazing employees who live out River Garden’s mission each day. The result was “Embracing Our Future” — a report that highlighted areas of focus and success along with the perspectives of those who know the organization best — residents, members, clients, families, employees and supporters.

Year
2022-Present
Services
Full-Service Consultation, Design, Copywriting, Photography
Client
River Garden
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